Authors Rakesh Gupta and Sumit Handa announce the release of their new book, “Don’t Build Your School Brand Without Us,” providing an insider’s guide to creating successful school brands. Drawing on their combined expertise in investment banking, consulting, marketing, sales, and operations, Gupta and Handa offer valuable insights into the complete roadmap of building a school brand.

The book covers various topics such as marketing strategies for lead generation, nurturing the brand, and conversion strategies that go into creating a highly engaged community around the brand. The authors provide real-life anecdotes and relevant marketing fundamentals that are beneficial for anyone keen on building up a playschool, K12 school, junior college, or any other education brand.

Rakesh Gupta, with over 15 years of experience as an investment banking and consulting specialist, has advised over 75 clients globally on market entry & expansion strategy, business planning, fund raise, and M&A. He has over 500 investors’ network globally and has executed 4000 cr+ investments. Meanwhile, Sumit Handa has 20+ years of experience in Marketing, Sales, and Operations across ITC, Tata Global Beverages, Oakridge International School chain, and worked with multiple D2C brands. In the education sector, Handa has consulted with 25+ clients across K12 International & CBSE schools, Playschools, Junior Colleges, Online schools, and EdTech companies.

According to the authors, the book provides a comprehensive guide to creating successful school brands by taking into consideration all stakeholders, including students, parents, employees, and society. The authors believe that it is the business brass tacks that make a school a great place to work and study, and it is all about the brand.

“Don’t Build Your School Brand Without Us” published by Evincepub Publishing is an essential read for anyone interested in building a successful education brand. With its easy-to-understand language, practical insights, and real-life examples, the book is a must-read for educators, school owners, administrators, and anyone interested in the education sector. The book is available for purchase on Amazon and other leading online bookstores.

Book Link: https://amazon.in/dp/9356730458