Elon Musk, the founder of the company, announced on the platform that Twitter is developing a new feature called “Articles” that will allow users to write lengthy and complex pieces with mixed media.

In Brief:

1. Twitter is experimenting with a brand-new function called “Articles.”
2. Users will be able to publish sophisticated and extensive entries.
3. This function will make it possible to share incredibly lengthy posts.

Elon Musk, the founder of the company, announced on the platform that Twitter is developing a new feature called “Articles” that will allow users to write lengthy and complex pieces with mixed media. Musk revealed that this function will enable the sharing of extremely long posts, similar to publishing a book on the network, in response to a user’s tweet about the new tool.

With this step, Twitter has significantly branched out from its microblogging roots. The current character limit for tweets published by Twitter Blue subscribers is 10,000 characters, which is a significant increase from the regular 280-character restriction for non-Blue users. Users will ostensibly have even more room to express themselves through lengthy missives with the addition of the “Articles” function.

The new function is consistent with Twitter’s current initiatives to draw and keep content providers. These initiatives include the provision of revenue-sharing opportunities to Twitter Blue subscribers, incentivizing content producers to remain on the platform rather than switching to rivals like Meta’s Threads or Substack. It’s interesting to note that Substack had earlier developed “Notes,” a tool that was similar to Twitter but eventually became an own entity.

Musk did not provide a precise release date for the “Articles” feature, but given Twitter’s history of unexpected launches, it is possible that it will arrive without much notice at some point in the future. This function promises to offer a better platform for sharing in-depth and multimedia-rich information as the platform keeps broadening the range of its offers and experimenting with new methods for users to interact.

Additionally, Musk just stated in a tweet that Twitter is still struggling with “negative cash flow,” with a roughly 50% decline in advertising revenue. In April, Musk stated that the business was getting close to “roughly breaking even” since some of the advertisers who had left the platform after his acquisition had returned. In contrast, a later NYT article that compared the current year’s ad revenue to the prior year showed a dramatic fall of 59 percent.

Given how fiercely competitive the market is right now, it will be interesting to see how the firm plans to keep consumers glued to its platform in the long run. As part of its most recent revenue-sharing scheme for creator ads, the internet giant has already begun compensating select users.