#Tatastories: 40 Timeless Tales to Inspire You by Harish BhatJuly 22, 2021
Brand custodian at Tata Sons, Harish Bhat, who has held many roles in the Tata Group over the past 34 years, is out with his newest book, #TataStories: 40 Timeless Tales to Inspire You.
The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a ‘relatively unknown young monk’ who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India’s first commercial airline and first indigenous car; how ‘OK TATA’ made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and many more.
About the Author: Mr. Bhat is the Brand Custodian at Tata Sons. He joined the Tata Group in 1987, as an officer in the Tata Administrative Service (TAS). Currently, he is the Chairman of Tata Coffee Limited. He is a Director on the Boards of several other Tata Companies, including Trent Ltd., Tata Starbucks Pvt. Ltd., Infiniti Retail Ltd., Tata Unistore Ltd. and Tata AIA Life Insurance Company Limited.
During his career spanning over 30 years with the Tata Group, Mr. Bhat has held several senior roles. These include stints as Managing Director of Tata Global Beverages Ltd., Chief Operating Officer of the Watches and Jewellery businesses of Titan Company Ltd., and the telecom business of the Group. He has played a key role in several strategic moves of the Group over the past two decades, including the launch and nurturing of many iconic brands of the Tata Group, the successful turnaround of the Jewellery business, as well as the acquisition of Tetley. Mr. Bhat is an alumnus of BITS Pilani and IIM Ahmedabad, graduating at the top of his class in both institutions. He won the IIM Ahmedabad Gold Medal for scholastic excellence in 1987. A decade later, he won the Chevening Scholarship for young managers, awarded by the British Government. In 2017, he received the Distinguished Alumnus Award from BITS Pilani. He has strong professional interests in strategy, consumer behaviour, business economics and business history; and has been a member of the Consumer Insights Panel of the Economic Development Board, Government of Singapore. He is a member of the Board of Governors of the Advertising Standards Council of India (ASCI).
Mr. Bhat is passionate about writing and is a prolific writer who contributes regularly to various national publications. In 2012, his first book was published by Penguin titled “Tata Log”. The book narrates stories from the modern history of the Tata Group, set to an overarching theme. His second book, titled “The Curious Marketer”, was published in 2017 by Penguin Random House. This book discusses why curiosity is very important to marketers, and how they can improve their curiosity quotient.